Who the Hell is

?

Lucy is a story, a feeling, a wild idea carved into wood and brought to life in the Austrian Alps.

She’s built by hand in Buch, a small village in Western Austria. In a place where winters shape lives and mountains shape people.

Lucy is personal.

She’s not made for the masses — she’s made for you.

Every Lucy ski is individually designed and handcrafted with deep attention to your riding style, your preferences, your personality. Whether you chase powder, carve icy winter slopes, or dance through spring slush.

Every single element of a Lucy ski is chosen specifically for you. The geometry, the materials, the flex pattern — even the design. Nothing is off the shelf. Every component is selected with purpose, crafted for one person, one ride, one story:

YOURS

No template.
No shortcuts.
No factory-line repetition.

Instead, it's

Heart,
Soul, &
Precision

layered into every ski with care, experience, and a deep respect for the mountains we ride.

And there she is – Lucy!

A ski that feels alive under your feet.

Because skiing isn’t a sport – it’s a dialogue. With every movement you make, you send a message to Lucy. It’s a constant exchange of information – your instincts, your decisions, your actions – and Lucy responds in real-time. This dialogue, between you and Lucy, creates a dynamic ride that’s as intuitive as it is thrilling.

A ski that speaks your language.

Every conversation needs the right foundation. For Lucy, that foundation is the terrain you ride. Whether it's deep powder, icy groomers, or spring slush – her shape, flex, and soul are built to speak your language, in your landscape. Because great communication starts with understanding where you're going.

A ski that’s with you for the best days of winter.

Let’s be honest – winter without skiing is just... cold. That’s why you need a heartwarming friend to make it all worth it. Luckily, Lucy’s always up for a ride.

So… who the hell is Lucy?

She’s your partner in powder.
She’s that edge you can trust.
She’s the ski you didn’t know you were waiting for.

Ready to meet her?

Lucy's Inner Circle

Marcel Eberle

He’s the one who shapes Lucy’s look.

Patrick Eberle

He's the one you need to talk to if you're looking for her. Got questions? He’s heard them all. Don’t be shy. Either way—there’s no way around him.
No one meets Lucy without going through him.

e-mail

David Eiler

He brings your dreams of Lucy to life.